The effect of colour contrast on consumers' attentive behaviours and perception of fresh produce

Packaging Technology and Science

Volumn 26, Issue 2, 2013, Pages 96-104

  Bix, Laura ^a   Seo, Wontae ^a   Sundar, Raghav Prashant ^a  

^a Michigan State University   (United States)

Author keywords

eye tracking; packaging; perception; produce; simultaneous colour contrast

Indexed keywords

COLOUR CONTRAST; CONSUMER INTERESTS; EYE-TRACKING; EYE-TRACKING STUDIES; FRUITS AND VEGETABLES; PAIR-WISE COMPARISON; PRODUCE; PURCHASE INTENTION;

FRUITS; PACKAGING; PHOTOGRAPHY; PURCHASING; SENSORY PERCEPTION;

COLOR;

ALLIUM CEPA; CITRUS LIMON;

EID: 84874993466     PISSN: 08943214     EISSN: 10991522     Source Type: Journal    
DOI: 10.1002/pts.1972     Document Type: Conference Paper

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