On smart and accurate contextual advertising

Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

Volumn 7240 LNCS, Issue , 2012, Pages 104-

  Xu, Guandong ^a   Wu, Zongda ^b  

^a VICTORIA UNIVERSITY   (Australia)

^b WENZHOU UNIVERSITY   (China)

Author keywords

Global relevance; Local relevance; Position wise contextual advertising; Smart contextual advertising; Wikipedia knowledge

Indexed keywords

DATABASE SYSTEMS; SEMANTICS; VECTORS; WEBSITES;

CONTEXTUAL ADVERTISINGS; GLOBAL RELEVANCE; INSERTION POSITION; LOCAL RELEVANCE; PLACEMENT POSITION; SEMANTIC REPRESENTATION; SIMILARITY MEASURE; WIKIPEDIA KNOWLEDGE;

MARKETING;

EID: 84874583965     PISSN: 03029743     EISSN: 16113349     Source Type: Book Series    
DOI: 10.1007/978-3-642-29023-7_11     Document Type: Conference Paper

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