Modelling missing values for audience measurement in outdoor advertising using gps data

INFORMATIK 2009 - Im Focus das Leben, Beitrage der 39. Jahrestagung der Gesellschaft fur Informatik e.V. (GI)

Volumn , Issue , 2009, Pages 3993-4006

  May, Michael ^a   Körner, Christine ^a   Hecker, Dirk ^a   Pasquier, Martial ^a   Hofmann, Urs ^a   Mende, Felix ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

BUSINESS SOLUTIONS; DATA SAMPLE; GEOGRAPHIC LOCATION; GPS DATA; GPS TECHNOLOGIES; GPS TRAJECTORIES; MISSING MEASUREMENTS; MISSING VALUES; MODELING TECHNIQUE; OUTDOOR ADVERTISINGS; PERFORMANCE MEASURE; SPATIAL DATA MINING; SURVIVAL ANALYSIS; TRAJECTORY DATA;

ALGORITHMS;

MARKETING;

EID: 84874319869     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

References (13)

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