Consumers Favor "Right Brain" Training: The Dangerous Lure of Neuromarketing

Mind, Brain, and Education

Volumn 7, Issue 1, 2013, Pages 35-39

  Lindell, Annukka K ^a   Kidd, Evan ^b  

^a LA TROBE UNIVERSITY   (Australia)

^b AUSTRALIAN NATIONAL UNIVERSITY   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84874315050     PISSN: 17512271     EISSN: 1751228X     Source Type: Journal    
DOI: 10.1111/mbe.12005     Document Type: Article

References (13)

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