Lessons learned from 15 years of operations research for French TV channel TF1

Interfaces

Volumn 42, Issue 6, 2012, Pages 577-584

  Benoist, Thierry ^a   Gardi, Frédéric ^a   Jeanjean, Antoine ^a  

^a Bouygues Telecom   (France)

Author keywords

Media and advertisement; OR project management; Revenue management; Sales and marketing

Indexed keywords

EID: 84873689713     PISSN: 00922102     EISSN: 1526551X     Source Type: Journal    
DOI: 10.1287/inte.1110.0623     Document Type: Article

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