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Volumn , Issue , 2005, Pages

Tropes in advertising: A web-based empirical study

Author keywords

[No Author keywords available]

Indexed keywords

EMPIRICAL STUDIES;

EID: 84873248334     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper
Times cited : (1)

References (22)
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  • 14
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    • March
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    • McQuarrie, E.F.1    Mick, D.G.2
  • 15
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    • 'Visual Rhetoric in Advertising: Text-Interpretive, Experimental, and Reader-Response Analyses'
    • June
    • McQuarrie, E. F. & Mick, D. G. 1999, 'Visual Rhetoric in Advertising: Text-Interpretive, Experimental, and Reader-Response Analyses', Journal of Consumer Research, vol. 26, June, pp. 37-54.
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  • 16
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  • 18
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  • 20
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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.