Behavior scoring model for coalition loyalty programs by using summary variables of transaction data

Expert Systems with Applications

Volumn 40, Issue 5, 2013, Pages 1564-1570

  Lee, Moo Yeob ^a   Lee, Ann Sung ^a   Sohn, So Young ^a  

^a Yonsei University   (South Korea)

Author keywords

Big data; Coalition loyalty program; Dimension reduction; OKCashbag

Indexed keywords

BIG DATUM; COALITION LOYALTY PROGRAM; CROSS-SELLING; CUSTOMER DATA; DIMENSION REDUCTION; OKCASHBAG; SCORING MODELS; SUMMARY VARIABLES; TRANSACTION DATA;

INFORMATION SYSTEMS;

MATHEMATICAL MODELS;

EID: 84872038572     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2012.08.073     Document Type: Article

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