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Volumn 16, Issue 1, 2013, Pages 68-84

Sport event innovativeness: Conceptualization, measurement, and its impact on consumer behavior

Author keywords

Service innovation; Sport event innovativeness; Sport marketing

Indexed keywords


EID: 84871948064     PISSN: 14413523     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.smr.2012.03.003     Document Type: Article
Times cited : (57)

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