Peculiarities of marketing promotion of the Russian federation on tourist service market: Problems and solutions

World Applied Sciences Journal

Volumn 20, Issue 6, 2012, Pages 859-863

  Volkov, Sergey K ^a  

^a VOLGOGRAD STATE TECHNICAL UNIVERSITY   (Russian Federation)

Author keywords

Marketing strategy; National tourism product; Positioning; Promotion; Targeting; Territory; Territory marketing

Indexed keywords

EID: 84871896766     PISSN: 18184952     EISSN: 19916426     Source Type: Journal    
DOI: 10.5829/idosi.wasj.2012.20.06.1927     Document Type: Article

References (6)

1. Federal Agency for Tourism, 2011. Development of Domestic and Incoming Tourism of the Russian Federation (2011-2018), Federal Target Program, Federal Agency for Tourism, Moscow, pp: 7-49.
2. Ostroumov, O.V., 2007. Tourism. Promotion of Russian Travel Product: Possibility and Reality, Finances and Statistics, Moscow, pp: 20-40.
3. UNWTO, 2011. Tourism highlights, UNWTO, Madrid, pp: 6.
4. Armstrong, G., P. Kotler, J. Saunders and V. Wong, 2006.Principles of Marketing, Williams, Moscow, pp: 93.
5. Ries, A. and J. Trout, 2009. Positioning - The Battle for Your Mind, Piter, St. Petersburg, pp: 55.
6. Ries, A. and L. Ries, 2006. The Fall of Advertising and the Rise of PR: the best way to position the brand, Astrel: AST MOSCOW: Transitkniga, Moscow, pp: 12-17.