Exploring a functional approach to attitudinal brand loyalty

Australasian Marketing Journal

Volumn 21, Issue 1, 2013, Pages 43-51

  Russell Bennett, Rebekah ^a   Härtel, Charmine E J ^b   Worthington, Steve ^c  

^a QUEENSLAND UNIVERSITY OF TECHNOLOGY   (Australia)

^b UNIVERSITY OF QUEENSLAND   (Australia)

^c MONASH UNIVERSITY   (Australia)

Author keywords

Attitudinal loyalty; Brand loyalty; Emotion; Functional approach; Motivation

Indexed keywords

EID: 84871676319     PISSN: 14413582     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ausmj.2012.08.001     Document Type: Article

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