Collectible Toys as Marketing Tools: Understanding Preschool Children's Responses to Foods Paired with Premiums

Journal of Public Policy and Marketing

Volumn 31, Issue 2, 2012, Pages 195-205

  McAlister, Anna R ^a   Bettina Cornwell, T ^b  

^a MICHIGAN STATE UNIVERSITY   (United States)

^b UNIVERSITY OF OREGON   (United States)

Author keywords

Child health; Fast food; Meals; Obesity; Taste perceptions

Indexed keywords

EID: 84871204778     PISSN: 07439156     EISSN: 15477207     Source Type: Journal    
DOI: 10.1509/jppm.10.067     Document Type: Article

References (30)

1. Altaner, David (1998), "Beanies Back on McDonald's Menu," Sun Sentinel, (May 20), (accessed May 13, 2011), [available at http://articles.sun- sentinel.com/1998-05-20/business/ 9805190373-l-teenie-beanie-babies-happy-meals- mcdonald].
2. Atkin, Charles K. (1978), "Observation of Parent-Child Interaction in Supermarket Decision-Making," Journal of Marketing, 42 (October), 41-15.
3. Belk, Russell W. (1995), Collecting in a Consumer Society. London: Routledge
4. Bernstein, Sharon (2010), "It's a Sad Day for Happy Meals in Santa Clara County," Los Angeles Times, (April 28), (accessed May 31, 2010), [available at http://articles.latimes.com/2010/ apr/28/business/la-fi-happy- meals-20100428].
5. Bernstein, Sharon(2011), "Fast Food Industry Is Quietly Defeating Happy Meal Bans," Los Angeles Times, (May 18), (accessed June 15, 2011), [available at http://www.latimes.com/business/la-fihappy-meal-backlash-20110518, 0,7236630 .story].
6. Birch, Leann L. (1999), "Development of Food Preferences," Annual Review of Nutrition, 19 (July), 41-62.
7. Birch, Leann L.Diane W. Marlin (1982), "I Don't Like It; I Never Tried It: Effects of Exposure on Two-Year-Old Children's Food Preferences," Appetite, 3 (4), 353-60.
8. Bourdieu, Pierre (1991), Language and Symbolic Power. Cambridge, UK: Polity Press.
9. Cooke, Lucy (2007), "The Importance of Exposure for Healthy Eating in Childhood: A Review," Journal of Human Nutrition and Dietetics, 20 (4), 294-301.
10. Daily Mail (2011), '"Don't End Up Like Me': Obese Councilman Urges New York City to Ban Fast Food Restaurants from Giving Away Free Toys to Children," (accessed June 16, 2011), [available at http://www.dailymail.co. uk/news/article1373993/New-York-follow-San-Francisco-ban-fast-foodrestaurants- giving-away-free-toys-children.html].
11. De Nies, Yunji and Taylor Behrendt (2010), "Mom to Sue McDonald's in Happy Meal Battle," (December 15), (accessed June 26, 2011), [available at http://abcnews.go.com/US/ mom-sue-mcdonalds-happy-meal-battle/story?id=l 2400445].
12. Drewnowski, Adam (1989), "Sensory Preferences for Fat and Sugar in Adolescence and Adult Life," Annals of the New York Academy of Sciences, 561 (1), 243-50.
13. Frumkin, Paul (2011), "NYSRA: Proposed Toy Ban is Micromanaging," (April 7), (accessed June 16, 2011), [available at http://www.nrn.com/article/nysra-proposed-toy-ban-micromanaging].
14. Harris, Gillian (2008), "Development of Taste and Food Preferences in Children," Current Opinion in Clinical Nutrition and Metabolic Care, 11 (3), 315-19.
15. Health News (2011), "Ask Pam: Kids and Junk Food" (accessed May 16, 2011), [available at http://healthnews.ediets.com/dietweight-loss/ask-pam- kids-and-junk-food.html).
16. Kemm, John R. (1987), "Eating Patterns in Childhood and Adult Health," Nutrition and Health, 4 (4), 205-215.
17. Kotler, Philip, Linden Brown, Stewart Adam, Suzan Burton, and Gary Armstrong (2007), Marketing, 7th ed. Frenchs Forest, Australia: Pearson.
18. McAlister, Anna R., T. Bettina Cornwell, and Emilita Krisanti Cornain (2011), "Collectible Toys and Decisions to Share: I'll Gift You One to Expand My Set," British Journal of Developmental Psychology, 29 (1), 1-17.
19. Miller, Joseph H. and Paul Busch (1979), "Host Selling vs. Premium TV Commercials: An Experimental Evaluation of Their Influence on Children," Journal of Marketing Research, 16 (August), 323-32.
20. Obesity Policy Coalition (2009), "Would You Like a Cartoon Character with That?" (June 9), (accessed February 2, 2010), [available at http://www.opc.org.au/latestnews/mediareleases/ pages/mr20090609.aspx].
21. Parsons, Sarah (2010), "Battle of the Toys: Non-Profit Sues McDonald's for Predatory Marketing," (accessed June 26, 2011), [available at http://news.change.org/stories/battle-of-thetoys-non-profit-sues-mcdonalds- for-predatory-marketing].
22. Roberts, Michèle and Simone Pettigrew (2007), "A Thematic Content Analysis of Children's Food Advertising," International Journal of Advertising, 26 (3), 357-67.
23. Rudd Center (2010), "Fast Food FACTS: Evaluating Fast Food Nutrition and Marketing to Youth," (accessed July 6, 2011), [available at http://www.fastfoodmarketing.org/media/ FastFoodFACTS-Report.pdf].
24. Schlosser, Eric (2001), Fast Food Nation: What the All-American Meal Is Doing to the World. London: Allen Lane.
25. Shimp, Terence A., Robert F. Dyer, and Salvatore F. Divita (1976), "An Experimental Test of the Harmful Effects of Premium Oriented Commercials on Children," Journal of Consumer Research, 3(1), 1-11.
26. Skinner, Jean D., Betty R. Carruth, Wendy Bounds, and Paula J. Ziegler (2002), "Children's Food Preferences: A Longitudinal Analysis," Journal of the American Dietetic Association, 102 (11), 1638-47.
27. Skinner, Jean D., Betty R. Carruth, Wendy Bounds, and Paula J. Ziegler , James Moran, Kelly Houck, James Schmidhammer, Ann Reed, Frances Coletta, Richard Cotter, and Dana Ott (1998), "Toddlers' Food Preferences: Concordance with Family Members' Preferences," Journal of Nutrition Education, 30 (1), 17-22.
28. Ton Nu, Christine, Patrick MacLeod, and Jacques Barthelemy (1996), "Effects of Age and Gender on Adolescents' Food Habits and Preferences," Food Quality and Preference, 7 (3-4), 251-62.
29. Vasquez, Vivian Maria (2004), Negotiating Critical Literacies with Young Children. Mahwah, NJ: Lawrence Erlbaum Associates.
30. Wardle, Jane, Lucy J. Cooke, E. Leigh Gibson, Manuela Sapochnik, Aubrey Sheiham, and Margaret Lawson (2003), "Increasing Children's Acceptance of Vegetables: A Randomized Trial of Parent-Led Exposure," Appetite, 40 (2), 155-62.