Port aventura: From theme park to resort

ICIS 2010 Proceedings - Thirty First International Conference on Information Systems

Volumn , Issue , 2010, Pages

  Hervás, Mariano ^a   Rodón, Juan ^b   Planell, Marc ^a   Sala, Xavier ^a  

^a ESADE BUSINESS SCHOOL   (Spain)

^b UNIVERSITAT RAMON LLULL   (Spain)

Author keywords

Customer relationship management; Data integration; Data warehousing; Marketing one to one; Resort; Theme park

Indexed keywords

BUSINESS PROBLEMS; COMMERCIAL NEEDS; CUSTOMER RELATIONSHIP MANAGEMENT; DATA INTEGRATION; DEPLOYMENT PLANS; GOLF COURSE; INDIVIDUAL CUSTOMERS; ONE-TO-ONE MARKETING; RESORT; STATISTICAL INFORMATION; THEME PARK;

COMMERCE; DATA WAREHOUSES; SHOPPING CENTERS;

INFORMATION SYSTEMS;

EID: 84870969610     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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