THE EFFECT OF WEB PAGE TEXT-BACKGROUND COLOR COMBINATIONS ON RETENTION AND PERCEIVED READABILITY, AESTHETICS AND BEHAVIORAL INTENTION

9th Americas Conference on Information Systems, AMCIS 2003

Volumn , Issue , 2003, Pages 2149-2156

  Hall, Richard H ^a   Hanna, Patrick ^b  

^a MISSOURI UNIVERSITY OF SCIENCE AND TECHNOLOGY   (United States)

^b Matrikon Corporation   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

COLOR;

AESTHETIC QUALITIES; BEHAVIORAL INTENTION; BLACK LIGHT; COLOR COMBINATION; DVD PLAYERS; FOUR-GROUP; GROUP ASSIGNMENTS; SUBJECTIVE PERCEPTIONS; USER VIEW; WEB-PAGE;

WEBSITES;

EID: 84870733899     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

References (9)

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2. Bruce, M. and Foster, J.J. “The Visibility of Colored Characters on Colored Backgrounds in Viewdata Displays,” Visible Language, (16:4), 1982, pp. 382-390.
3. Hill, A.L. and Scharff, L.V. “Readability of Screen Displays with Various Foreground/Background Color Combinations, Font Styles, and Font Types,” Proceedings of National Conference on Undergraduate Research, Washington DC, 1999.
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8. Pace, B.J. “Color Combinations and Contrast Reversals on Visual Display Units,” Proceedings of the Human Factors Society, Santa Monica, CA, 1984.
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