Why participate in an online social network: An empirical analysis

16th European Conference on Information Systems, ECIS 2008

Volumn , Issue , 2008, Pages

  Krasnova, Hanna ^a   Hildebrand, Thomas ^b   Günther, Oliver ^a   Kovrigin, Alexander ^a   Nowobilska, Aneta ^a  

^a HUMBOLDT UNIVERSITY   (Germany)

^b EUROPEAN SCHOOL OF MANAGEMENT AND TECHNOLOGY   (Germany)

Author keywords

Affect emotion; Maslow's Hierarchy of needs; Motivations; Online communities; Online social network participation; PLS; Social network analyses economic implications; Structural equation modeling

Indexed keywords

ECONOMIC IMPLICATIONS; MASLOW'S HIERARCHY; ONLINE COMMUNITIES; ONLINE SOCIAL NETWORKS; PLS; STRUCTURAL EQUATION MODELING;

INFORMATION SYSTEMS; MOTIVATION; ONLINE SYSTEMS;

SOCIAL NETWORKING (ONLINE);

EID: 84870652705     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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