Behavioral targeting: A case study of consumer tracking on Levis.com

15th Americas Conference on Information Systems 2009, AMCIS 2009

Volumn 6, Issue , 2009, Pages 3803-3812

  Dwyer, Catherine ^a  

^a PACE UNIVERSITY   (United States)

Author keywords

Behavioral Targeting; E Commerce; Privacy; Risk Analysis; Trust; Web beacons

Indexed keywords

BEHAVIORAL TARGETING; E-COMMERCE SITES; ONLINE ADVERTISING; ONLINE MARKETING; ONLINE SHOPPING; PRIVACY POLICIES; PURCHASE DECISION; THIRD PARTIES; TRUST; WEB BEACONS;

DATA PRIVACY; ELECTRONIC COMMERCE; INFORMATION SYSTEMS; MARKETING; RISK ANALYSIS; WEBSITES;

BEHAVIORAL RESEARCH;

EID: 84870496184     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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