Israel's new peer-to-peer diplomacy

The Hague Journal of Diplomacy

Volumn 7, Issue 4, 2012, Pages 473-482

  Attias, Shay ^a  

^a Ministry of Public Diplomacy and Diaspora Affairs   (Israel)

Author keywords

citizen diplomacy; international relations; national images; peer to peer diplomacy (P2P); public diplomacy; social media; soft power

Indexed keywords

EID: 84870379575     PISSN: 18711901     EISSN: 1871191X     Source Type: Journal    
DOI: 10.1163/1871191X-12341235     Document Type: Article

References (12)

1. M. Nelson, Facebook Diplomacy, lecture at TEDxGeorgetown, 24 March 2011, Georgetown University Lecture Fund, United States.
2. T. Weinberg, The New Community Rules: Marketing on the Social Web (Sebastopol, CA: O'Reilly Media, 2009).
3. E. Potter, 'Web 2.0 and the New Public Diplomacy: Impact and Opportunities', in Engagement: Public Diplomacy in a Globalized World (London: Foreign and Commonwealth Office, 2008), pp. 121-133, available online at http://www.fco.gov.uk/en/about-the-fco/publications/publications/pd-ublication/.
4. N. Kwak, N. Poor and M. Skoric, 'Honey, I Shrunk the World! The Relation between Internet Use and International Engagement', Mass Communication and Society, vol. 9, no. 2, 2006, pp. 189-213.
5. Weinberg, The New Community Rules.
6. R. Schleifer, Psychological Warfare (Tel Aviv: Ma'arachot, 2007).
7. The research was carried out using the Mind Q software program, which enables visual presentation and quantitative psychological measurement of the respondents' reactions and hesitation time; see online at http://www. mindqsurvey.com/Concept.asp.
8. According to the Central Bureau of Statistics, as of 2009, this 4.2 million also includes repeat departures by the same persons who may be recruited for national advocacy. If counting individuals rather than trips, some three million Israelis travelled abroad in 2009. This information is available online at http:// www.cbs.gov.il/reader.
9. E. Gilboa, 'Public Diplomacy: The Missing Component in Israel's Foreign Policy', Israel Affairs, vol. 12, no. 4, 2006, pp. 715-747, reprinted in E. Inbar (ed.), Israel's Strategic Agenda (London: Routledge, 2007), pp. 102-134.
10. G. Kent, 'Organized Diaspora Networks and Homeland Peacebuilding: The Bosnian World Diaspora Network as a Potential Development Actor', Conflict, Security and Development, 2006, pp. 450-452.
11. See Kent, 'Organized Diaspora Networks and Homeland Peacebuilding', pp. 450-452.
12. P. van Ham, 'The Rise of the Brand State: The Postmodern Politics of Image and Reputation', Foreign Affairs, vol. 80, no. 5, September/October 2001, pp. 2-6