Prototypical implementation of an intermediary platform for context-sensitive mobile marketing applications

14th Americas Conference on Information Systems, AMCIS 2008

Volumn 4, Issue , 2008, Pages 2473-2484

  Albers, Andreas ^a   Kahl, Christian ^a  

^a GOETHE UNIVERSITY   (Germany)

Author keywords

Electronic markets; Intermediary marketing platform; Market engineering; Mobile marketing; Prototyping

Indexed keywords

CONTEXT INFORMATION; CONTEXT-SENSITIVE; ELECTRONIC MARKET; EMPIRICAL RESEARCH; INTERMEDIARY MARKETING PLATFORM; MOBILE DATA; MOBILE MARKETING; MOBILE USERS; ONLINE MEDIUM; PROTOTYPICAL IMPLEMENTATION; USER NEED;

ACCEPTANCE TESTS; GLOBAL SYSTEM FOR MOBILE COMMUNICATIONS; INFORMATION SYSTEMS; MARKETING; SEMANTICS; SOFTWARE PROTOTYPING;

COMMERCE;

EID: 84870331114     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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