Revisiting the Debate over the Bottom of the Pyramid Market

Journal of Macromarketing

Volumn 32, Issue 4, 2012, Pages 417-423

  Agnihotri, Arpita ^a  

^a ICFAI UNIVERSITY   (India)

Author keywords

bottom of the pyramid; ethical challenges; mass market; multinationals; profits

Indexed keywords

EID: 84870218320     PISSN: 02761467     EISSN: 15526534     Source Type: Journal    
DOI: 10.1177/0276146712451596     Document Type: Note

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