Adoption of SMS for business-to-consumer usage: Supporting adherence to healthy activities

Association for Information Systems - 13th Americas Conference on Information Systems, AMCIS 2007: Reaching New Heights

Volumn 5, Issue , 2007, Pages 3066-3075

  Cocosila, Mihail ^a   Archer, Norm ^a   Yuan, Yufei ^a  

^a MCMASTER UNIVERSITY   (Canada)

Author keywords

Business to consumer; Health; Motivation; Perceived risk; Reminder; Sms; Technology adoption

Indexed keywords

BUSINESS-TO-CONSUMER; PERCEIVED RISK; REMINDER; SMS; TECHNOLOGY ADOPTION;

BLENDING; HEALTH; INFORMATION SYSTEMS; MOTIVATION;

HEALTH RISKS;

EID: 84870190552     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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