DQMETRICS: A novel approach to quantify timeliness and its application in CRM

Proceedings of the 2007 International Conference on Information Quality, ICIQ 2007

Volumn , Issue , 2007, Pages

  Heinrich, Bernd ^a   Kaiser, Marcus ^a   Klier, Mathias ^a  

^a UNIVERSITY OF AUGSBURG   (Germany)

Author keywords

Customer Relationship Management (CRM); Data Quality (DQ); Metric; Timeliness

Indexed keywords

BUSINESS CASE; CUSTOMER DATA; CUSTOMER RELATIONSHIP MANAGEMENT; DATA QUALITY; INTERPRETABILITY; LITERATURE REVIEWS; METRIC; MOBILE SERVICE; TIMELINESS;

INFORMATION ANALYSIS;

EID: 84870156551     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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