A study of contact frequency and consumer preference for digital signage advertisement

Communications in Computer and Information Science

Volumn 338 CCIS, Issue , 2012, Pages 181-187

  Kim, Jong Sung ^a  

^a Chungwoon University   (South Korea)

Author keywords

Advertising; Communication; Digital Signage; New Media

Indexed keywords

ADVERTISING MARKETS; CONSUMER PREFERENCES; CONTACT FREQUENCY; DIGITAL IMAGING DEVICES; DIGITAL SIGNAGE; ELECTRONIC BILLBOARDS; INFORMATION DISPLAY; INVESTMENT COSTS; LCD DISPLAYS; MANAGEMENT FRAMEWORKS; MULTIMEDIA ADVERTISINGS; NEW FORMS; NEW MEDIA; PUBLIC PLACES; SPECIFIC INFORMATION;

COMMUNICATION; DIGITAL STORAGE; INFORMATION SERVICES; MARKETING; SALES; SENSORS; TECHNOLOGY;

LIQUID CRYSTAL DISPLAYS;

EID: 84869843670     PISSN: 18650929     EISSN: None     Source Type: Book Series    
DOI: 10.1007/978-3-642-35251-5_25     Document Type: Conference Paper

References (5)

1. Park, D.S., Jun, K.R.: Digital. Media, Culture Seoul Hannarea 200
2. Lee, Y., Kim, B.: A Study on the representation of digital signage advertising. Design Knowledge Society 61 (March 9, 2011)
3. Song, G.S.: Outdoor advertising is the start of marketing. Seoul pop sign (2010)
4. Lee, H.N.: A Study on a Plan of Digital Signage Activation as an Advertising Media. Journal of the Korean Society Culture 17(2), 514 (2011)
5. Moon, C.S.: Journal of Outdoor Advertising Research 7(4), 253 (2010)