The Herding Hormone: Oxytocin Stimulates In-Group Conformity

Psychological Science

Volumn 23, Issue 11, 2012, Pages 1288-1292

  Stallen, Mirre ^a,b   De Dreu, Carsten K W ^c   Shalvi, Shaul ^c   Smidts, Ale ^a   Sanfey, Alan G ^b,d  

^a ERASMUS UNIVERSITY   (Netherlands)

^b RADBOUD UNIVERSITY   (Netherlands)

^c UNIVERSITY OF AMSTERDAM   (Netherlands)

^d RADBOUD UNIVERSITY NIJMEGEN   (Netherlands)

Author keywords

decision making; judgment; neuroendocrinology; social behavior; social influences

Indexed keywords

EID: 84869236900     PISSN: 09567976     EISSN: 14679280     Source Type: Journal    
DOI: 10.1177/0956797612446026     Document Type: Article

References (30)

1. Asch S.Groups, leadership and men. Guetzkow H., ed. Pittsburgh, PA: Carnegie Press; 1951:177-190.
2. Bartz J. A.,Zaki J.,Bolger N.,Ochsner K. N.Social effects of oxytocin in humans: Context and person matter.Trends in Cognitive Sciences. 2011;15:301-309.
3. Baumgartner T.,Heinrichs M.,Vonlanthen A.,Fischbacher U.,Fehr E.Oxytocin shapes the neural circuitry of trust and trust adaptation in humans.Neuron. 2008;58:639-650.
4. Bond R.Group size and conformity.Group Processes & Intergroup Relations. 2005;8:331-354.
5. Cialdini R. B.,Goldstein N. J.Social influence: Compliance and conformity.Annual Review of Psychology. 2004;55:591-621.
6. Davis J. H.Group decision and social interaction: A theory of social decision schemes.Psychological Review. 1973;80:97-125.
7. Declerck C. H.,Boone C.,Kiyonari T.Oxytocin and cooperation under conditions of uncertainty: The modulating role of incentives and social information.Hormones and Behavior. 2010;57:368-374.
8. De Dreu C. K. W.,Greer L. L.,Handgraaf M. J.,Shalvi S.,Van Kleef G. A.,Baas M., Feith S. W.The neuropeptide oxytocin regulates parochial altruism in intergroup conflict among humans.Science. 2010;328:1408-1411.
9. De Dreu C. K. W.,Greer L. L.,Van Kleef G. A.,Shalvi S.,Handgraaf M. J.Oxytocin promotes human ethnocentrism.Proceedings of the National Academy of Sciences, USA. 2011;108:1262-1266.
10. Deutsch M.,Gerard H. B.A study of normative and social influences upon individual judgments.The Journal of Abnormal and Social Psychology. 1955;51:629-636.
11. Donaldson Z. R.,Young L. J.Oxytocin, vasopressin, and the neurogenetics of sociality.Science. 2008;322:900-904.
12. The physiology of reproduction. Gainer H.Wray S., ed. New York, NY: Raven; 1994:.
13. Henrich J.,Boyd R.The evolution of conformist transmission and the emergence of between-group differences.Evolution & Human Behavior. 1998;19:215-241.
14. Insel T. R.,Shapiro L. E.Oxytocin receptor distribution reflects social organization in monogamous and polygamous voles.Proceedings of the National Academy of Sciences, USA. 1992;89:5981-5985.
15. Jetten J.,Spears R.,Postmes T.Intergroup distinctiveness and differentiation: A meta-analytical investigation.Journal of Personality and Social Psychology. 2004;86:862-879.
16. Kemp A. H.,Guastella A. J.The role of oxytocin in human affect.Current Directions in Psychological Science. 2011;20:222-231.
17. Klucharev V.,Hytonen K.,Rijpkema M.,Smidts A.,Fernandez G.Reinforcement learning signal predicts social conformity.Neuron. 2009;61:140-151.
18. Kosfeld M.,Heinrichs M.,Zak P. J.,Fischbacher U.,Fehr E.Oxytocin increases trust in humans.Nature. 2005;435:673-676.
19. Mikolajczak M.,Gross J. J.,Lane A.,Corneille O.,de Timary P.,Luminet O.Oxytocin makes people trusting, not gullible.Psychological Science. 2010;21:1072-1074.
20. Mitchell J. P.,Macrae C. N.,Banaji M. R.Dissociable medial prefrontal contributions to judgments of similar and dissimilar others.Neuron. 2006;50:655-663.
21. Olazábal D. E.,Young L. J.Oxytocin receptors in the nucleus accumbens facilitate "spontaneous" maternal behavior in adult female prairie voles.Neuroscience. 2006;141:559-568.
22. Sanfey A. G.Social decision-making: Insights from game theory and neuroscience.Science. 2007;318:598-602.
23. Schultz P. W.,Nolan J. M.,Cialdini R. B.,Goldstein N. J.,Griskevicius V.The constructive, destructive, and reconstructive power of social norms.Psychological Science. 2007;18:429-434.
24. Shamay-Tsoory S. G.,Fischer M.,Dvash J.,Harari H.,Perach-Bloom N.,Levkovitz Y.Intranasal administration of oxytocin increases envy and schadenfreude (gloating).Biological Psychiatry. 2009;66:864-870.
25. Skuse D. H.,Gallagher L.Dopaminergic-neuropeptide interactions in the social brain.Trends in Cognitive Sciences. 2009;13:27-35.
26. Tajfel H.,Flament C.,Billig M.,Bundy R.Social categorization and intergroup behaviour.European Journal of Social Psychology. 1971;1:149-178.
27. van der Lans R.,Cote J. A.,Cole C. A.,Leong S. M.,Smidts A.,Henderson P. W., Schmitt B. H.Cross-national logo evaluation analysis: An individual-level approach.Marketing Science. 2009;28:968-985.
28. Watson D.,Clark L. A.,Tellegen A.Development and validation of brief measures of positive and negative affect: The PANAS scales.Journal of Personality and Social Psychology. 1988;54:1063-1070.
29. Whiten A.,Horner V.,de Waal F. B.Conformity to cultural norms of tool use in chimpanzees.Nature. 2005;437:737-740.
30. Zak P. J.,Stanton A. A.,Ahmadi S.Oxytocin increases generosity in humans.PLoS One. 2007;2 (11): e1128.