The telephone medium and semi-structured interviews: A complementary fit

Asia Pacific Journal of Marketing and Logistics

Volumn 6, Issue 3, 2011, Pages 265-277

  Cachia, Moira ^a   Millward, Lynne ^a  

^a UNIVERSITY OF SURREY   (United Kingdom)

Author keywords

Data collection; Interviews; Qualitative research; Research methods; Telephones

Indexed keywords

EID: 84869202287     PISSN: 13555855     EISSN: 17584248     Source Type: Journal    
DOI: 10.1108/17465641111188420     Document Type: Article

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