Prominence-interpretation theory: Explaining how people assess credibility online

Conference on Human Factors in Computing Systems - Proceedings

Volumn , Issue , 2003, Pages 722-723

  Fogg, B J ^a  

^a STANFORD UNIVERSITY   (United States)

Author keywords

Cultural differences; HCI theory; Involvement; Online credibility; User trust; Web credibility; Web site design

Indexed keywords

CULTURAL DIFFERENCE; INVOLVEMENT; ONLINE CREDIBILITY; USER TRUST; WEB CREDIBILITY; WEB SITE DESIGN;

HUMAN ENGINEERING;

WEBSITES;

EID: 84869039673     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/765891.765951     Document Type: Conference Paper

References (6)

1. A bibliography of research relating to online credibility is available at http://credibility.stanford.edu/credlit.html.
2. Fogg, B.J., Soohoo, C., Danielsen, D., Marable, L., Stanford, J., & Tauber, E. (2002). How Do People Evaluate a Web Site's Credibility? Results from a Large Study. Published by Consumer WebWatch. Available at http://credibility.stanford.edu/mostcredible.html.
3. Kim, N. (1999). World Wide Web Credibility: What Effects do Advertisements and Typos Have on the Perceived Credibility of Web Page Information? Senior Honors Thesis. Stanford University.
4. Petty, R.E. & Cacioppo, J.T. (1986). The elaboration likelihood model of persuasion. In L. Berkowitz (Ed) Advances in Experimental Social Psychology, 19, New York: Academic Press, 123-205.
5. Princeton Survey Research Associates (2002). A Matter of Trust: What Users Want From Web Sites. Results of a National Survey of Internet Users for Consumer WebWatch. Available at http://www.consumerwebwatch.org/news/report1. pdf.
6. Stanford, J., Tauber, E., Fogg, B.J., Marable, L. (2002). Expert vs. Online Consumers: A Comparative Credibility Study of Health and Finance Web Sites. Available at http://www.consumerwebwatch.org/news/report3- credibilityresearch/slicedbread-abstract.htm.