Blog, Blogger, and the firm: Can negative employee posts lead to positive outcomes?

Information Systems Research

Volumn 23, Issue 2, 2012, Pages 306-322

  Aggarwal, Rohit ^a   Gopal, Ram ^b   Sankaranarayanan, Ramesh ^b   Singh, Param Vir ^c  

^a UNIVERSITY OF UTAH   (United States)

^b UNIVERSITY OF CONNECTICUT   (United States)

^c CARNEGIE MELLON UNIVERSITY   (United States)

Author keywords

Attribution theory; Blog; Bloggers; Employee blogs; Influence; Negative posts; Nonlinear models

Indexed keywords

HARDWARE; INFORMATION SYSTEMS;

ATTRIBUTION THEORY; BLOG; BLOGGERS; INFLUENCE; NEGATIVE POSTS; NON-LINEAR MODEL;

BLOGS;

EID: 84868545054     PISSN: 10477047     EISSN: 15265536     Source Type: Journal    
DOI: 10.1287/isre.1110.0360     Document Type: Article

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