Energy cost of advertisements in mobile games on the android platform

Proceedings - 6th International Conference on Next Generation Mobile Applications, Services, and Technologies, NGMAST 2012

Volumn , Issue , 2012, Pages 147-152

  Prochkova, Irena ^a   Singh, Varun ^a   Nurminen, Jukka K ^a  

^a AALTO UNIVERSITY   (Finland)

Author keywords

Advertising; Energy efficiency; Mobile advertising

Indexed keywords

COMMON SOURCE; ENERGY COST; INTERNET CONNECTIVITY; MOBILE ADVERTISEMENT; MOBILE ADVERTISING; MOBILE APPLICATIONS; MOBILE GAMES; MOBILE PHONE GAMES; POWER USAGE;

DATA TRANSFER; ENERGY EFFICIENCY; ENERGY UTILIZATION; HTTP; INTERNET; MARKETING; MOBILE DEVICES; MOBILE TELECOMMUNICATION SYSTEMS;

ROBOTS;

EID: 84868256310     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/NGMAST.2012.32     Document Type: Conference Paper

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