A privacy-preserving social-aware incentive system for word-of-mouth advertisement dissemination on smart mobile devices

Annual IEEE Communications Society Conference on Sensor, Mesh and Ad Hoc Communications and Networks workshops

Volumn 1, Issue , 2012, Pages 596-604

  Peng, Wei ^a   Li, Feng ^a   Zou, Xukai ^a   Wu, Jie ^b  

^a INDIANA UNIVERSITY   (United States)

^b Temple University   (United States)

Author keywords

incentive system; mobile application; privacy preserving; social aware; user intelligence; word of mouth

Indexed keywords

INCENTIVE SYSTEMS; MOBILE APPLICATIONS; PRIVACY PRESERVING; SOCIAL-AWARE; USER INTELLIGENCE; WORD-OF-MOUTH;

INFORMATION DISSEMINATION; MESH NETWORKING; SENSORS;

MOBILE DEVICES;

EID: 84867946783     PISSN: 21555486     EISSN: 21555494     Source Type: Conference Proceeding    
DOI: 10.1109/SECON.2012.6275832     Document Type: Conference Paper

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