The components of total perceived price: An empirical analysis in restaurant services

Journal of Foodservice Business Research

Volumn 5, Issue 1, 2002, Pages 1-22

  Iglesias, Marta Pedraja ^a   Guillen, M Jesus Yague ^b  

^a UNIVERSITY OF ZARAGOZA   (Spain)

^b UNIVERSIDAD AUTÓNOMA DE MADRID   (Spain)

Author keywords

Acceptable prices; Expected price; External reference price; Internal reference price; Perceived monetary price; Perceived non monetary price; Restaurants; Services; Total perceived price

Indexed keywords

EID: 84867826010     PISSN: 15378020     EISSN: 15378039     Source Type: Journal    
DOI: 10.1300/J369v05n01_01     Document Type: Article

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