Is your emerging-market strategy local enough?

McKinsey Quarterly

Volumn , Issue 2, 2011, Pages 50-61

  Atsmon, Yuval ^a   Kertesz, Ari ^a   Vittal, Ireena ^a  

^a McKinsey's Shanghai office ^*  (India)

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EID: 84867482991     PISSN: 00475394     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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