Ads and the city: Considering geographic distance goes a long way

RecSys'12 - Proceedings of the 6th ACM Conference on Recommender Systems

Volumn , Issue , 2012, Pages 187-194

  Saez Trumper, Diego ^a   Quercia, Daniele ^b   Crowcroft, Jon ^b  

^a UNIVERSITAT POMPEU FABRA   (Spain)

^b UNIVERSITY OF CAMBRIDGE   (United Kingdom)

Author keywords

Advertisements; Mobile; Social marketing

Indexed keywords

ADVERTISEMENTS; COLD-START; DATA SPARSITY; DOMAIN KNOWLEDGE; HUMAN MOBILITY; LOCATION BASED; MOBILE; POWER USERS; SOCIAL EVENTS;

RECOMMENDER SYSTEMS;

EID: 84867367098     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/2365952.2365988     Document Type: Conference Paper

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