Response: An information approach to trademarks

Georgetown Law Journal

Volumn 100, Issue 6, 2012, Pages 2119-2131

  Desai, Deven R ^a  

^a Thomas Jefferson School of Law   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84867264098     PISSN: 00168092     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Review

References (20)

1. C. E. Shannon, A Mathematical Theory of Communication, 27 BELL SYS. TECHNICAL J. 379, 379 (1948).
2. Stacey L. Dogan & Mark A. Lemley, Trademarks and Consumer Search Costs on the Internet, 41 HOUS. L. REV. 777, 778 (2004).
3. Robert G. Bone, Hunting Goodwill: A History of the Concept of Goodwill in Trademark Law, 86 B.U. L. REV. 547, 548 (2006)
4. Mark A. Lemley & Mark P. McKenna, Is Pepsi Really a Substitute for Coke? Market Definition in Antitrust and IP, 100 GEO. L.J. 2055, 2109-11 (2012).
5. William M. Landes & Richard A. Posner, Trademark Law: An Economic Perspective, 30 J.L. & ECON. 265, 268-69 (1987).
6. Stacey L. Dogan & Mark A. Lemley, A Search-Costs Theory of Limiting Doctrines in Trademark Law, 97 TRADEMARK REP. 1223, 1227 (2007).
7. Barton Beebe, The Semiotic Analysis of Trademark Law, 51 UCLA L. REV. 621, 623 (2004); see also Qualitex Co. v. Jacobson Prods. Co., 514 U.S. 159, 163-64 (1995)
8. Robert N. Klieger, Trademark Dilution: The Whittling Away of the Rational Basis for Trademark Protection, 58 U. PITT. L. REV. 789, 790 (1997)
9. Graeme B. Dinwoodie & Mark D. Janis, Confusion Over Use: Contextualism in Trademark Law, 92 IOWA L. REV. 1597, 1603-04 (2007)
10. Deven R. Desai, From Trademarks to Brands
11. ELAINE SVENONIUS, THE INTELLECTUAL FOUNDATION OF INFORMATION ORGANIZATION 13 (2000).
12. K.J. Greene, Abusive Trademark Litigation and the Incredible Shrinking Confusion Doctrine-Trademark Abuse in the Context of Entertainment Media and Cyberspace, 27 HARV. J.L. & PUB. POL'Y 609 (2004);
13. Mark A. Lemley, Property, Intellectual Property, and Free Riding, 83 TEX. L. REV. 1031 (2005);
14. NAOMI KLEIN, NO LOGO: TAKING AIM AT THE BRAND BULLIES 177 (2002);
15. Glynn S. Lunney, Jr., The Trade Dress Emperor's New Clothes: Why Trade Dress Does Not Belong on the Principal Register, 51 HASTINGS L.J. 1131 (2000);
16. Graeme W. Austin, Trademarks and the Burdened Imagination, 69 BROOK. L. REV. 827, 828-29 (2004).
17. Dan L. Burk & Mark A. Lemley, Fence Posts or Sign Posts? Rethinking Patent Claim Construction, 157 U. PA. L. REV. 1743 (2009).
18. Christopher A. Cotropia & Mark A. Lemley, Copying in Patent Law, 87 N.C. L. REV. 1421 (2009).
19. Stephen M. Maurer & Suzanne Scotchmer, The Independent Invention Defense in Intellectual Property, 69 ECONOMICA 535 (2002);
20. Mark A. Lemley, Should Patent Infringement Require