메뉴 건너뛰기




Volumn 2, Issue , 2009, Pages 668-698

Social values segmentation in marketing residential solar power installations

Author keywords

[No Author keywords available]

Indexed keywords

GLOBAL CLIMATE CHANGES; RESEARCH TOOLS; ROOT CAUSE; SOCIAL VALUES;

EID: 84867259900     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper
Times cited : (1)

References (8)
  • 2
    • 9344233277 scopus 로고    scopus 로고
    • Choosing the right green marketing strategy
    • Ginsberg, Jill Meredith and Paul N. Bloom (2004), "Choosing the Right Green Marketing Strategy," MIT Sloan Management Review, 46 (1), 79-84
    • (2004) MIT Sloan Management Review , vol.46 , Issue.1 , pp. 79-84
    • Ginsberg, J.M.1    Bloom, P.N.2
  • 3
    • 19944424449 scopus 로고    scopus 로고
    • Green branding effects on attitude: Functional versus emotional positioning strategies
    • Hartmann, P, VA Ibanez, and F Sainz (2005), "Green branding effects on attitude: functional versus emotional positioning strategies," Marketing Intelligence & Planning, 23 (1), 9-29
    • (2005) Marketing Intelligence & Planning , vol.23 , Issue.1 , pp. 9-29
    • Hartmann, P.1    Ibanez, V.A.2    Sainz, F.3
  • 4
    • 0008809017 scopus 로고
    • Using the list of values (LOV) to understand consumers
    • Kahle, LR and P Kennedy (1988), "Using the list of values (LOV) to understand consumers," The Journal of Services Marketing, 2 (4), 49-56
    • (1988) The Journal of Services Marketing , vol.2 , Issue.4 , pp. 49-56
    • Kahle, L.R.1    Kennedy, P.2
  • 5
    • 0000116896 scopus 로고    scopus 로고
    • Social values and consumer behavior: Research from the list of values
    • Clive Seligman and James M. Olson and Mark P. Zanna, eds.
    • Kahle, Lynn (1996), "Social Values and Consumer Behavior: Research From the List of Values," in THE PSYCHOLOGY OF VALUES: Ontario Symposium, Clive Seligman and James M. Olson and Mark P. Zanna, eds. Vol. 8
    • (1996) The Psychology of Values: Ontario Symposium , vol.8
    • Kahle, L.1
  • 6
    • 0001025088 scopus 로고
    • Alternative measurement approaches to consumer values: The List of Values (LOV) and Values and Life Style (VALS)
    • Kahle, Lynn R., Sharon E. Beatty, and Pamela Homer (1986), "Alternative Measurement Approaches to Consumer Values: The List of Values (LOV) and Values and Life Style (VALS)," Journal of Consumer Research, 13 (3), 405-09
    • (1986) Journal of Consumer Research , vol.13 , Issue.3 , pp. 405-409
    • Kahle, L.R.1    Beatty, S.E.2    Homer, P.3
  • 7
    • 77950793424 scopus 로고    scopus 로고
    • Social values in consumer psychology
    • Curtis P. Haugtvedt and Paul M. Herr and Frank R. Kardes, eds. 1 ed
    • Kahle, Lynn R. and Guang-Xin Xie (2007), "Social Values in Consumer Psychology," in Handbook of Consumer Psychology, Curtis P. Haugtvedt and Paul M. Herr and Frank R. Kardes, eds. 1 ed
    • (2007) Handbook of Consumer Psychology
    • Kahle, L.R.1    Xie, G.-X.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.