Measuring the benefits to advertising under monopolistic competition

Journal of Agricultural and Resource Economics

Volumn 37, Issue 1, 2012, Pages 144-155

  Boland, Michael A ^a   Crespi, John M ^b   Silva, Jena ^b   Xia, Tian ^b  

^a UNIVERSITY OF MINNESOTA   (United States)

^b KANSAS STATE UNIVERSITY   (United States)

Author keywords

Advertising; Agricultural marketing; Benefit cost analysis; Industrial organization; Monopolistic competition

Indexed keywords

EID: 84866953078     PISSN: 10685502     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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