Coping with unpredictable supply: The role of flexibility and adaptation

European Journal of Marketing

Volumn 46, Issue 10, 2012, Pages 1268-1282

  Dreyer, Bent ^a   Grønhaug, Kjell ^b  

^a Norwegian Institute of Food Fisheries and Aquaculture Research   (Norway)

^b NORWEGIAN SCHOOL OF ECONOMICS   (Norway)

Author keywords

Adaptation and flexibility; Primary uncertainty; Supply; Uncertainty management; Unpredictable supply

Indexed keywords

EID: 84866692324     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090561211248026     Document Type: Article

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