Investment service providers gaining competitive advantage by focusing on consumers varying investment goals

Journal of Financial Services Marketing

Volumn 17, Issue 3, 2012, Pages 191-205

  Puustinen, Pekka ^a   Kuusela, Hannu ^a   Rintamäki, Timo ^a  

^a TAMPERE UNIVERSITY OF TECHNOLOGY   (Finland)

Author keywords

competitive advantage; consumer fi nance; goals; investments; laddering

Indexed keywords

EID: 84866685626     PISSN: 13630539     EISSN: 14791846     Source Type: Journal    
DOI: 10.1057/fsm.2012.17     Document Type: Article

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