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Towards understanding the external links of video sharing sites: Measurement and analysis
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The impact of youtube recommendation system on video views
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Analyzing the video popularity characteristics of large-scale user generated content systems
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M. Cha, H. Kwak, P. Rodriguez, Y. Ahn, and S. B. Moon. I Tube, You Tube, Everybody Tubes: Analyzing the Worlds Largest User Generated Content Video System. In Proc. of IMC, 2007.
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On word-of-mouth based discovery of the web
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T. Rodrigues, F. Benvenuto, M. Cha, K. P. Gummadi, and V. Almeida. On Word-of-Mouth Based Discovery of the Web. In Proc. of IMC, 2011.
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Using selection bias to explain the observed structure of internet diffusions
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Information spreading in context
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Mathematical modeling of advertisement and influence spread in social networks
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B. Zhao, Y.K. Li, and J. C.S. Lui. Mathematical Modeling of Advertisement and Influence Spread in Social Networks. In Proc. of NetEcon, 2009.
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A measurement-driven analysis of information propagation in the flickr social network
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M. Cha, A. Mislove, and K. P. Gummadi. A Measurement-driven Analysis of Information Propagation in the Flickr Social Network. In Proc. of WWW, 2009.
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"RenRen", http://www.renren.com
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RenRen
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"Youku", http://www.youku.com
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Youku
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