A study on users' acceptance behavior to mobile e-books application based on UTAUT model

ICSESS 2012 - Proceedings of 2012 IEEE 3rd International Conference on Software Engineering and Service Science

Volumn , Issue , 2012, Pages 376-379

  Gao, Ting ^a   Deng, Yanhong ^a  

^a UNIVERSITY OF SHANGHAI FOR SCIENCE AND TECHNOLOGY   (China)

Author keywords

behavioral intention; mobile e book; the unified theory of acceptance and use of technology(UTAUT)

Indexed keywords

BEHAVIORAL INTENTION; E-BOOKS; FACILITATING CONDITIONS; HIGH QUALITY; MOBILE E-BOOK; OPERATING INTERFACES; RESEARCH RESULTS; SOCIAL INFLUENCE; STRUCTURAL EQUATION MODELING; UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY; USERS' ACCEPTANCE;

ELECTRONIC DOCUMENT EXCHANGE; ELECTRONIC PUBLISHING; SOFTWARE ENGINEERING; TECHNOLOGY;

ECONOMIC AND SOCIAL EFFECTS;

EID: 84866505332     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/ICSESS.2012.6269483     Document Type: Conference Paper

References (7)

1. V. Venkatesh, M. Morris, G. B. Davis, and F. D. Davids, "User acceptance of information technology: toward a unified view," MIS Quarterly, vol 27, pp. 425-478, September 2003.
2. Qingfei Min, Shaobo Ji, and Gang Qu, "Mobile commerce user acceptance study in china: a revised UTAUT model," Tsinghua Science and Technology, vol 13, pp. 257-264, June 2008.
3. V. Venkatesh, and F. D. Davis, "A theoretical extension of the technology acceptance model: four longitudinal field studies," Management Science, vol 2, pp. 186-204, February 2000.
4. F. D. Davis, "Perceived usefulness, perceived ease of use, and user acceptance of information technology," MIS Quarterly, vol 13, pp. 318-339, September 1989.
5. Jen-Her Wua, and Shu-Ching Wan, "What drives mobile commerce? an empirical evaluation of the revised technology acceptance model," Information and Management, vol 42, pp. 719-729, October 2004.
6. Yong-ze Wu, and Wenjuan Wang, "Effect of different response levels on the characteristics of Likert-type rating scale," Chinese Journal of Prevention and Control of Chronic Diseases, vol 18, pp. 215-217, April 2010.
7. J. F. Hair, B. Black, B. Babin, R. E. Anderson, and R. L. Tatham, Multivariate data analysis, New Jersey: PrenticeHall, 2005.