Cultural and gender differences in risk-taking behavior among american and spanish decision makers

Journal of Social Psychology

Volumn 131, Issue 5, 1991, Pages 741-742

  Zinkhan, George M ^a   Karande, Kiran W ^a  

^a UNIVERSITY OF HOUSTON   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84866438757     PISSN: 00224545     EISSN: 19401183     Source Type: Journal    
DOI: 10.1080/00224545.1991.9924657     Document Type: Article

References (5)

1. Bonoma, T. and Johnston, W. 1979. Decision making under uncertainty: A direct measurement approach. Journal of Consumer Research, 6: 177–191.
2. Carlson, J. and Davis, C. 1971. Cultural values and the risky shift: A cross-cultural test in Uganda and the United States. Journal of Personality and Social Psychology, 20: 393–399.
3. Kogan, N. and Wallach, M. A. 1964. Risk taking: A study in cognition and personality, New York: Holt, Rinehart and Winston.
4. Levitt, T. 1990. Topline thinking at the NEA. The Wall Street Journal, June 28
5. Wallach, M. A. and Kogan, N. 1959. Sex differences and judgment processes. Journal of Personality, 27: 555–564.