Towards One Vision, One Voice: A Review Essay of the 3rd International Conference on Corporate Reputation, Image and Competitiveness

Corporate Reputation Review

Volumn 3, Issue 2, 2000, Pages 101-111

  Barnett, M L ^a   Boyle, E ^a   Gardberg, N A ^a  

^a NEW YORK UNIVERSITY   (United States)

Author keywords

advertising; brand; communications; corporate branding; e communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder

Indexed keywords

EID: 84865786343     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540105     Document Type: Article

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