메뉴 건너뛰기




Volumn 5, Issue 4, 1998, Pages 57-71

Defining opportunities and threats in a changing information technology environment: The case of the travel agent

Author keywords

Changing information; Channel selection; Segmcntation; Technology; Travel agent; Willingness to pay

Indexed keywords


EID: 84865462219     PISSN: 10507051     EISSN: None     Source Type: Journal    
DOI: 10.1300/J150v05n04_05     Document Type: Article
Times cited : (7)

References (24)
  • 2
    • 0002351349 scopus 로고
    • Retail Strategy and the Classification of Consumer Goods
    • John Wiley & Sons. Bucklin, L. P. (1963). “Retail Strategy and the Classification of Consumer Goods,” Journal of Marketing, Vol. 23 (January), pp. 50-55.
    • (1963) Journal of Marketing , vol.23 , pp. 50-55
    • Wiley, J.1    Bucklin, S.2
  • 3
    • 0023495654 scopus 로고
    • A Comprehensive Review of the Tourism Forecasting Literature
    • Calantone, R.J., DiBenedetto, C.A. and Bojanic, D. (1987). “A Comprehensive Review of the Tourism Forecasting Literature,” Journal of Travel Research, Vol. 26, no. 2, pp. 28-39.
    • (1987) Journal of Travel Research , vol.26 , Issue.2 , pp. 28-39
    • Calantone, R.J.1    Dibenedetto, C.A.2    Bojanic, D.3
  • 6
    • 0018911491 scopus 로고
    • Choice Model Calibrated on Current Behavior Predicts Public Response to New Policies
    • Gensch, D.H. (1980). “Choice Model Calibrated on Current Behavior Predicts Public Response to New Policies,” Transportation Research, Vol. 14A, pp. 137-142.
    • (1980) Transportation Research , vol.14A , pp. 137-142
    • Gensch, D.H.1
  • 7
    • 0001878658 scopus 로고
    • Targeting the Switchable Industrial Customer
    • no. 1
    • Gensch, D.H. (1984). “Targeting the Switchable Industrial Customer,” Marketing Science, Vol. 3, no. 1 (Winter), pp. 41-54.
    • (1984) Marketing Science , vol.3 , pp. 41-54
    • Gensch, D.H.1
  • 8
    • 0000419556 scopus 로고
    • Empirically Testing a Disaggregate Choice Model for Segments
    • Gensch, D.H. (1985). “Empirically Testing a Disaggregate Choice Model for Segments,” Journal of Marketing Research, Vol. 22 (November), pp. 462-467.
    • (1985) Journal of Marketing Research , vol.22 , pp. 462-467
    • Gensch, D.H.1
  • 9
    • 0000365164 scopus 로고
    • Empirical Evidence Supporting the Use of Multiple Choice Models in Analyzing a Population
    • Gensch, D.H. (1987). “Empirical Evidence Supporting the Use of Multiple Choice Models in Analyzing a Population,” Journal of Marketing Research, Vol. 24 (May), pp. 197-207.
    • (1987) Journal of Marketing Research , vol.24 , pp. 197-207
    • Gensch, D.H.1
  • 10
    • 0002727469 scopus 로고
    • The Influence of Involvement on Disaggregate Attribute Choice Model
    • Gensch, D. H. and Javalgi, R. G. (1987). “The Influence of Involvement on Disaggregate Attribute Choice Model,” Journal of Consumer Research, Vol. 14 (June), pp. 71-82.
    • (1987) Journal of Consumer Research , vol.14 , pp. 71-82
    • Gensch, D.H.1    Javalgi, R.G.2
  • 11
    • 0000842498 scopus 로고
    • Forecasting New Product Sales from Likelihood Purchase Ratings
    • Fall
    • Infosino, W. (1986). “Forecasting New Product Sales from Likelihood Purchase Ratings,” Marketing Science, Vol. 5, Fall, pp. 372-384.
    • (1986) Marketing Science , vol.5 , pp. 372-384
    • Infosino, W.1
  • 12
    • 0040914968 scopus 로고
    • Delphi: Forecast with Experts Opinions
    • Jain, C.L. (1986). “Delphi: Forecast with Experts’ Opinions,” Journal of Business Forecasting, Vol. 4, no. 4, pp. 22-23.
    • (1986) Journal of Business Forecasting , vol.4 , Issue.4 , pp. 22-23
    • Jain, C.L.1
  • 14
    • 85023436607 scopus 로고
    • Focus Groups: Theory and Method
    • October
    • Lautman, M. (1981). “Focus Groups: Theory and Method, “ Advances in Consumer Research, Vol. 9, October, p. 54.
    • (1981) Advances in Consumer Research , vol.9 , pp. 54
    • Lautman, M.1
  • 16
    • 84990623530 scopus 로고
    • Important Strategic and Tactical Manufacturing Issues in the 1990s
    • Malhorta, M.K., Steele, D.C. and Graver, V. (1994). “Important Strategic and Tactical Manufacturing Issues in the 1990s,” Decision Sciences, Vol. 25, no. 2, pp. 189-214.
    • (1994) Decision Sciences , vol.25 , Issue.2 , pp. 189-214
    • Malhorta, M.K.1    Steele, D.C.2    Graver, V.3
  • 18
    • 0029507493 scopus 로고
    • Forecasting the Tourism Environment Using a Consensus Approach
    • Moutinho, L. and Witt, S.F. (1995). “Forecasting the Tourism Environment Using a Consensus Approach,” Journal of Travel Research, Vol. 33, no. 4, pp. 46-50.
    • (1995) Journal of Travel Research , vol.33 , Issue.4 , pp. 46-50
    • Moutinho, L.1    Witt, S.F.2
  • 19
    • 38249021359 scopus 로고
    • Identifying Strategic Issues
    • Murphy, J.J. (1989). “Identifying Strategic Issues,” Long Range Planning, Vol. 22, no. 2, pp. 101-105.
    • (1989) Long Range Planning , vol.22 , Issue.2 , pp. 101-105
    • Murphy, J.J.1
  • 20
    • 0038528991 scopus 로고
    • Strategy Development and Implementation of Tourism Marketing Plan
    • Papadopoulos, S.I, (1989). “Strategy Development and Implementation of Tourism Marketing Plan,” European Journal of Marketing, Vol. 23, no. 33, pp. 37-47.
    • (1989) European Journal of Marketing , vol.23 , Issue.33 , pp. 37-47
    • Papadopoulos, S.I.1
  • 22
    • 0002274255 scopus 로고
    • Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments
    • Sujan, M. (1985). “Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments,” Journal of Consumer Research, Vol. 12, pp. 31-46.
    • (1985) Journal of Consumer Research , vol.12 , pp. 31-46
    • Sujan, M.1
  • 23
    • 84925907728 scopus 로고
    • Fit Products and Channels to Your Markets
    • Weigand, R. E. (1977). “Fit Products and Channels to Your Markets,” Harvard Business Review, Vol. 55 (January-February), pp. 95-105.
    • (1977) Harvard Business Review , vol.55 , pp. 95-105
    • Weigand, R.E.1
  • 24
    • 0006520771 scopus 로고
    • A Delphi Forecast for the Singapore Tourism Industry: Future Scenario and Marketing Implications
    • Young, Y.W., Keng, K.A., and Leng, T.L. (1989). “A Delphi Forecast for the Singapore Tourism Industry: Future Scenario and Marketing Implications,” International Marketing Review, Vol. 6, no. 3, pp. 35-46.
    • (1989) International Marketing Review , vol.6 , Issue.3 , pp. 35-46
    • Young, Y.W.1    Keng, K.A.2    Leng, T.L.3


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.