The increasing dynamics between consumers, social groups and brands

Qualitative Market Research

Volumn 15, Issue 4, 2012, Pages 404-419

  Kaufmann, Hans Ruediger ^a,b   Loureiro, Sandra Maria Correia ^c   Basile, Gianpaolo ^d   Vrontis, Demetris ^a  

^a UNIVERSITY OF NICOSIA   (Cyprus)

^b VILNIUS UNIVERSITY   (Lithuania)

^c UNIVERSITY OF AVEIRO   (Portugal)

^d UNIVERSITY OF SALERNO   (Italy)

Author keywords

Brand community; Brands; Consumer behaviour; Cyprus; Embedded learning; Learning; Social identity

Indexed keywords

EID: 84865374975     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522751211257088     Document Type: Article

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