N400 as an index of uncontrolled categorization processing in brand extension

Neuroscience Letters

Volumn 525, Issue 1, 2012, Pages 76-81

  Wang, Xiaoyi ^a,b   Ma, Qingguo ^a,b   Wang, Cuicui ^a,b  

^a ZHEJIANG UNIVERSITY   (China)

^b ZHEJIANG UNIVERSITY   (China)

Author keywords

Brand extension; Categorization processing; ERPs; Neuromanagement; Neuromarketing

Indexed keywords

ADULT; ANALYTICAL PARAMETERS; ARTICLE; BEVERAGE; CATEGORIZATION PROCESSING; CLOTHING; COGNITION; CONTROLLED STUDY; EGO DEVELOPMENT; ELECTROENCEPHALOGRAPHY; EVENT RELATED POTENTIAL; EVENT RELATED POTENTIAL N400; FEMALE; HUMAN; INFORMATION PROCESSING; LONG TERM MEMORY; MALE; MARKETING; PRIORITY JOURNAL; QUESTIONNAIRE; STIMULUS RESPONSE; TASK PERFORMANCE;

ADULT; ATTENTION; BEVERAGES; BRAIN MAPPING; CLOTHING; DISCRIMINATION (PSYCHOLOGY); ELECTROENCEPHALOGRAPHY; EVOKED POTENTIALS; FEMALE; HUMANS; MALE; RECOGNITION (PSYCHOLOGY); REPETITION PRIMING; YOUNG ADULT;

EID: 84865346398     PISSN: 03043940     EISSN: 18727972     Source Type: Journal    
DOI: 10.1016/j.neulet.2012.07.043     Document Type: Article

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