Product mix strategy and manufacturing flexibility

Journal of Manufacturing Systems

Volumn 31, Issue 3, 2012, Pages 301-311

  Fernandes, Rui ^a   Gouveia, Joaquim B ^a   Pinho, Carlos ^a  

^a UNIVERSITY OF AVEIRO   (Portugal)

Author keywords

Investment decisions; Manufacturing flexibility; Product mix strategy; Uncertainty

Indexed keywords

CHANGING ENVIRONMENT; CUSTOMER NEED; CUSTOMISATION; CUSTOMIZED PRODUCTS; DYNAMIC MARKET; FINISHING TECHNOLOGY; INDUSTRIAL COMPANIES; INVESTMENT DECISIONS; MANUFACTURING FLEXIBILITY; MANUFACTURING INDUSTRIES; OPERATING EXPERIENCE; POTENTIAL VALUES; PRODUCT MIX; PRODUCT OFFERINGS; PRODUCTION MANAGEMENT; PRODUCTION SYSTEM; REAL OPTIONS; UNCERTAIN DEMAND; UNCERTAINTY;

CUSTOMER SATISFACTION; ECONOMICS; FLEXIBLE MANUFACTURING SYSTEMS; INDUSTRIAL MANAGEMENT; INDUSTRY;

INVESTMENTS;

EID: 84865249786     PISSN: 02786125     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jmsy.2012.02.001     Document Type: Article

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