AdScorer: An event-based system for near real-time impact analysis of television advertisements (industry article)

Proceedings of the 6th ACM International Conference on Distributed Event-Based Systems, DEBS'12

Volumn , Issue , 2012, Pages 85-94

  Evensen, Pål ^a   Meling, Hein ^a  

^a UNIVERSITY OF STAVANGER   (Norway)

Author keywords

Event processing; TV advertisement viewership scoring

Indexed keywords

ACCURATE MEASUREMENT; CHANNEL CHANGE; EVENT STREAMS; EVENT-BASED SYSTEM; IMPACT ANALYSIS; MEASUREMENT METHODS; OFFLINE; ONE-MACHINE; PREDICTION-BASED; SAMPLE SELECTION; SCORING SYSTEMS;

SOFTWARE ARCHITECTURE;

EID: 84865036402     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/2335484.2335494     Document Type: Conference Paper

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