Does it pay to pay people to share information? Using financial incentives to promote peer referral for mammography among the underinsured

American Journal of Health Promotion

Volumn 26, Issue 6, 2012, Pages 348-351

  Southwell, Brian G ^a,b   Slater, Jonathan S ^c   Nelson, Christina L ^c   Rothman, Alexander J ^d  

^a RTI INTERNATIONAL   (United States)

^b UNIVERSITY OF NORTH CAROLINA   (United States)

^c MINNESOTA DEPARTMENT OF HEALTH   (United States)

^d UNIVERSITY OF MINNESOTA   (United States)

Author keywords

Cancer screening; Incentives; Prevention research; Social networks

Indexed keywords

ADULT; ANALYSIS OF VARIANCE; ARTICLE; ATTITUDE TO HEALTH; CLINICAL TRIAL; CONTROLLED CLINICAL TRIAL; CONTROLLED STUDY; EARLY DIAGNOSIS; ECONOMICS; FEMALE; HUMAN; INFORMATION DISSEMINATION; MAMMOGRAPHY; METHODOLOGY; MIDDLE AGED; MOTIVATION; PATIENT; PATIENT EDUCATION; PEER GROUP; PSYCHOLOGICAL ASPECT; RANDOMIZED CONTROLLED TRIAL; SOCIAL SUPPORT; STATISTICS; WOMEN'S HEALTH;

ADULT; ANALYSIS OF VARIANCE; EARLY DETECTION OF CANCER; FEMALE; HEALTH KNOWLEDGE, ATTITUDES, PRACTICE; HUMANS; INFORMATION DISSEMINATION; MAMMOGRAPHY; MEDICALLY UNINSURED; MIDDLE AGED; MOTIVATION; PATIENT EDUCATION AS TOPIC; PEER GROUP; SOCIAL SUPPORT; WOMEN'S HEALTH;

EID: 84865011365     PISSN: 08901171     EISSN: None     Source Type: Journal    
DOI: 10.4278/ajhp.110120-ARB-34     Document Type: Article

References (5)

1. Slater JS, Henly GA, Ha CN, et al. Effect of direct mail as a population-based strategy to increase mammography use among lowincome underinsured women ages 40 to 64 years. Cancer Epidemiol Biomarkers Prev. 2005;14:2346-2352. (Pubitemid 41437835)
2. Southwell BG, Yzer MC. When (and why) interpersonal talk matters for campaigns. Commun Theory. 2009;19:1-8.
3. Southwell BG, Slater JS, Rothman AJ, et al. The availability of community ties predicts likelihood of peer referral for mammography: geographic constraints on viral marketing. Soc Sci Med. 2010;71:1627-1635.
4. O'Donnell MP. Integrating financial incentives for workplace health promotion programs into health plan premiums is the best idea since sliced bread. Am J Health Promot. 2010;24(4):iv-vi.
5. Matson Koffman D, Lee JW, Hopp JW, Emont SL. The impact of including incentives and competition in a workplace smoking cessation program on quit rates. Am J Health Promot. 1998;13:105-111. (Pubitemid 28525112)