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Volumn , Issue , 2012, Pages 439-442

Index system and evaluation model of e-commerce customer satisfaction

Author keywords

Customer Satisfaction; Evaluation Model; Index System; Principal Component Analysis

Indexed keywords

COMPREHENSIVE MODEL; CUSTOMER SATISFACTION INDICES; EVALUATION MODELS; INDEX SYSTEMS; NETWORK MARKETING;

EID: 84864228350     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/ISRA.2012.6219219     Document Type: Conference Paper
Times cited : (5)

References (9)
  • 1
    • 0000255632 scopus 로고
    • An Experimental Study of Consumer Effort,Expectation and Satisfaction
    • Cardozo R M, "An Experimental Study of Consumer Effort,Expectation and Satisfaction", Journal of Marketing Research, 1965,Vol.2(3),pp.244-249.
    • (1965) Journal of Marketing Research , vol.2 , Issue.3 , pp. 244-249
    • Cardozo, R.M.1
  • 4
    • 84864257426 scopus 로고    scopus 로고
    • Quantitative Method for Evaluating Customer Satisfaction
    • (Social Science Edition)
    • H.Q. Hou,"Quantitative Method for Evaluating Customer Satisfaction", Xi'an Petroleum Institute (Social Science Edition), vol. 3, 2000,pp. 42-44.
    • (2000) Xi'an Petroleum Institute , vol.3 , pp. 42-44
    • Hou, H.Q.1
  • 7
    • 0000396442 scopus 로고
    • A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions
    • Richare L.Oliver,"A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions",Journal of Marketing Research,1980,Vol.17,pp.460-469.
    • (1980) Journal of Marketing Research , vol.17 , pp. 460-469
    • Oliver, R.L.1
  • 8
    • 0002381637 scopus 로고
    • Measuring Service Quality:A reexamination and extension
    • J.Joseph Cronin,Jr.,Steven A.Taylor, "Measuring Service Quality:a reexamination and extension",The Journal of Marketing,1992,Vol.3,pp.56-62.
    • (1992) The Journal of Marketing , vol.3 , pp. 56-62
    • Cronin Jr., J.J.1    Taylor, S.A.2
  • 9
    • 0003056894 scopus 로고
    • Relationship Quality in Services Selling:An Interpersonal Influence Perspective
    • Crosby L A,Evans K R,Cowles D, "Relationship Quality in Services Selling:An Interpersonal Influence Perspective",Journal of Marketing,1990,Vol.2,pp.70-78.
    • (1990) Journal of Marketing , vol.2 , pp. 70-78
    • Crosby, L.A.1    Evans, K.R.2    Cowles, D.3


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.