Customer Preferences for Online, Social Media, and Mobile Innovations in the Hospitality Industry

Cornell Hospitality Quarterly

Volumn 53, Issue 3, 2012, Pages 183-186

  Verma, Rohit ^a   Stock, Debra ^b   McCarthy, Laura ^c  

^a 335 Statler Hall   (United States)

^b EXPEDIA GROUP   (United States)

^c TIG Global   (United States)

Author keywords

social media; Traveler preferences

Indexed keywords

EID: 84864010860     PISSN: 19389655     EISSN: None     Source Type: Journal    
DOI: 10.1177/1938965512445161     Document Type: Article

References (5)

1. Bodenlos Greg,Bogert Victor,Gordon Dan,Hearne Carter,Anderson Chris.Best practices in search engine marketing and optimization: The case of the St. James Hotel.Cornell Hospitality Reports. 2010;Vol. 10 (No. 16)
2. McCarthy Laura,Stock Debra,Verma RohitCornell Hospitality Reports. Cornell Center for Hospitality Research; 2010:.
3. Parasuraman A.,Colby C.L.Techno-ready Marketing: How and Why Your Customers Adopt Technology. New York: Free Press; 2001:.
4. Verma Rohit,Victorino Liana,Karniouchina Kate,Feickert JulieCornell Hospitality Reports. Cornell Center for Hospitality Research; 2007:.
5. Verma Rohit,Smith Russell ArthurCornell Hospitality Roundtable Proceedings. Cornell Center for Hospitality Research; 2010:.