Corporate tweeting: Analysing the use of twitter as a marketing tool by UK trade publishers

Publishing Research Quarterly

Volumn 27, Issue 2, 2011, Pages 141-158

  Thoring, Anne ^a,b  

^a UNIVERSITY COLLEGE LONDON   (United Kingdom)

^b NOT AVAILABLE   (Germany)

Author keywords

Blogging; Book publishing; Customer relations; Internet marketing; Marketing strategy; Microblogging; Networking; Online activity; Online marketing; Publicity; Size; Social media; Trade publishers; Twitter; United Kingdom

Indexed keywords

EID: 84863993269     PISSN: 10538801     EISSN: 19364792     Source Type: Journal    
DOI: 10.1007/s12109-011-9214-7     Document Type: Article

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