Mobile banking adoption of the youth market: Perceptions and intentions

Marketing Intelligence and Planning

Volumn 30, Issue 4, 2012, Pages 444-459

  Akturan, Ulun ^a   Tezcan, Nuray ^b  

^a GALATASARAY UNIVERSITY   (Turkey)

^b HALIC UNIVERSITY   (Turkey)

Author keywords

Banking; Consumer attitudes; Mobile banking; Mobile technologies; Perceived benefit; Perceived risks; Technology acceptance model; Youth market

Indexed keywords

EID: 84863809754     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634501211231928     Document Type: Article

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