Predicting blood donation behaviour: Further application of the theory of planned behaviour

Journal of Social Marketing

Volumn 1, Issue 2, 2011, Pages 120-132

  Holdershaw, Judith ^a   Gendall, Philip ^a   Wright, Malcolm ^b  

^a MASSEY UNIVERSITY   (New Zealand)

^b UNIVERSITY OF SOUTH AUSTRALIA   (Australia)

Author keywords

Behaviour; Blood donation; New Zealand; Predicting behaviour; Theory of planned behaviour

Indexed keywords

EID: 84863791130     PISSN: 20426763     EISSN: 20426771     Source Type: Journal    
DOI: 10.1108/20426761111141878     Document Type: Article

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